{"id":23001,"date":"2023-05-12T13:40:02","date_gmt":"2023-05-12T11:40:02","guid":{"rendered":"https:\/\/testsite.sneeboer.com\/historie\/1969-1975"},"modified":"2023-09-04T14:48:18","modified_gmt":"2023-09-04T12:48:18","slug":"1969-1975","status":"publish","type":"history","link":"https:\/\/legacy.sneeboer.com\/fr-ch\/histoire\/1969-1975","title":{"rendered":"1969-1975: La crise p\u00e9troli\u00e8re est source d’incertitude, mais l’entreprise continue de se d\u00e9velopper"},"content":{"rendered":"\n

En 1973, une crise p\u00e9troli\u00e8re a fait rage dans le monde, ce qui a entra\u00een\u00e9 un taux d’inflation \u00e9norme de 10 % au cours des deux ann\u00e9es suivantes. Cette inflation a fait craindre aux trois fr\u00e8res Kees, Paul et Teun Sneeboer et au comptable une baisse des ventes, comme c’\u00e9tait le cas dans d’autres secteurs \u00e0 l’\u00e9poque. Heureusement, il est vite apparu que les produits de qualit\u00e9 \u00e9taient moins sensibles aux al\u00e9as de l’\u00e9conomie, et l’entreprise a continu\u00e9 \u00e0 recevoir des commandes d’outils de jardin et de feux \u00e0 gaz. Comme les fr\u00e8res sont rest\u00e9s fid\u00e8les aux valeurs fondamentales de leur p\u00e8re Arie, l’entreprise a travers\u00e9 cette p\u00e9riode de turbulences dans une relative stabilit\u00e9. Mais m\u00eame avec cette incertitude, le commerce international avait d\u00e9j\u00e0 lieu avec la vente de 6 pelles en f\u00e9vrier 1974 au minist\u00e8re de l’agriculture du Royaume-Uni. <\/p>\n\n

En outre, le remembrement des terres dans la r\u00e9gion de la Frise occidentale a commenc\u00e9 \u00e0 une \u00e9chelle de plus en plus grande \u00e0 partir de 1973, ce qui a entra\u00een\u00e9 le d\u00e9part des horticulteurs et la n\u00e9cessit\u00e9 pour Sneeboer de trouver d’autres moyens de g\u00e9n\u00e9rer du chiffre d’affaires. Pour couronner le tout, Teun Sneeboer meurt le 27 mars 1978, faisant des ann\u00e9es 70 une p\u00e9riode g\u00e9n\u00e9ralement difficile pour les fr\u00e8res Kees et Paul. Mais des renforts allaient bient\u00f4t arriver sous la forme de la troisi\u00e8me g\u00e9n\u00e9ration ! <\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t

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La crise p\u00e9troli\u00e8re est source d’incertitude, mais l’entreprise continue de se d\u00e9velopper<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-23001","history","type-history","status-publish","hentry"],"acf":[],"yoast_head":"\nSneeboer Trading BV<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legacy.sneeboer.com\/fr-ch\/histoire\/1969-1975\" \/>\n<meta property=\"og:site_name\" content=\"Sneeboer Trading BV\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sneeboer\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-04T12:48:18+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sneeboer Trading BV","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_url":"https:\/\/legacy.sneeboer.com\/fr-ch\/histoire\/1969-1975","og_site_name":"Sneeboer Trading BV","article_publisher":"https:\/\/www.facebook.com\/Sneeboer","article_modified_time":"2023-09-04T12:48:18+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/legacy.sneeboer.com\/fr-ch\/histoire\/1969-1975","url":"https:\/\/legacy.sneeboer.com\/fr-ch\/histoire\/1969-1975","name":"1969-1975: La crise p\u00e9troli\u00e8re est source d'incertitude, mais l'entreprise continue de se d\u00e9velopper - 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