{"id":22966,"date":"2023-05-12T13:49:42","date_gmt":"2023-05-12T11:49:42","guid":{"rendered":"https:\/\/testsite.sneeboer.com\/historie\/1992-1996"},"modified":"2023-06-11T21:48:38","modified_gmt":"2023-06-11T19:48:38","slug":"1992-1996","status":"publish","type":"history","link":"https:\/\/legacy.sneeboer.com\/fr\/histoire\/1992-1996","title":{"rendered":"1992-1996: L’achat de Van Driel stimule les ventes, ce qui n\u00e9cessite la construction d’une nouvelle forge"},"content":{"rendered":"\n

Apr\u00e8s la reprise par Jaap et Wilma, l’arriv\u00e9e de Frank et Aad Sneeboer et le rachat de la marque Van Driel \u00e0 la fin des ann\u00e9es 1980, les ventes ont explos\u00e9. . L’augmentation est telle qu’il est d\u00e9cid\u00e9 de se s\u00e9parer de la forge o\u00f9 sont fabriqu\u00e9s les outils depuis 1913 et de faire construire de nouveaux locaux \u00e0 Bovenkarspel. En 1992, la premi\u00e8re pierre des nouveaux locaux a donc \u00e9t\u00e9 pos\u00e9e par Paul Sneeboer, fils du fondateur Arie, et Laura et Sjoerd, enfants de Jaap et Wilma. <\/p>\n\n

En avril 1993, il \u00e9tait enfin temps d’emm\u00e9nager dans la nouvelle forge et de d\u00e9molir l’ancienne. La surface de production a augment\u00e9 de 3x pour atteindre un total de 900m\u00b2. En partie \u00e0 cause du d\u00e9m\u00e9nagement et des nouveaux locaux, les co\u00fbts ont \u00e9norm\u00e9ment augment\u00e9 et les temps sont devenus difficiles. Pour soutenir les ventes, une ligne suppl\u00e9mentaire en acier “Brink” est mise en place, mais l’accent reste mis sur les outils en acier inoxydable. Comme Jaap parlait couramment l’allemand, il s’est rendu chez des cultivateurs en Allemagne \u00e0 cette \u00e9poque pour y vendre \u00e9galement les outils. Le premier magasin allemand \u00e0 vendre des outils Sneeboer \u00e9tait celui de Gartenbautechnik Geereking<\/a> et nous vendons encore aujourd’hui des outils par l’interm\u00e9diaire de ce revendeur allemand !<\/p>\n\n

L’innovation ne s’est pas arr\u00eat\u00e9e non plus et, en 1994, les premiers principes d’un site web Sneeboer ont \u00e9t\u00e9 mis par \u00e9crit et www.sneeboer.com<\/a> a \u00e9t\u00e9 cr\u00e9\u00e9. Cette p\u00e9riode se caract\u00e9rise par la production d’outils pendant la semaine afin de les vendre pendant le week-end lors de foires commerciales aux Pays-Bas, en Belgique, en Allemagne et en Angleterre. En 1996, une nouvelle premi\u00e8re s’est ajout\u00e9e lorsque Da-Ichi Seeds du Japon a voulu commencer \u00e0 vendre nos outils !<\/p>\n","protected":false},"excerpt":{"rendered":"

L’achat de Van Driel stimule les ventes, ce qui n\u00e9cessite la construction d’une nouvelle forge<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-22966","history","type-history","status-publish","hentry"],"acf":[],"yoast_head":"\nSneeboer Trading BV<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legacy.sneeboer.com\/fr\/histoire\/1992-1996\" \/>\n<meta property=\"og:site_name\" content=\"Sneeboer Trading BV\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sneeboer\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-11T19:48:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sneeboer Trading BV","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_url":"https:\/\/legacy.sneeboer.com\/fr\/histoire\/1992-1996","og_site_name":"Sneeboer Trading BV","article_publisher":"https:\/\/www.facebook.com\/Sneeboer","article_modified_time":"2023-06-11T19:48:38+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/legacy.sneeboer.com\/fr\/histoire\/1992-1996","url":"https:\/\/legacy.sneeboer.com\/fr\/histoire\/1992-1996","name":"1992-1996: L'achat de Van Driel stimule les ventes, ce qui n\u00e9cessite la construction d'une nouvelle forge - 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