{"id":22974,"date":"2023-05-12T13:46:29","date_gmt":"2023-05-12T11:46:29","guid":{"rendered":"https:\/\/testsite.sneeboer.com\/historie\/1985-1991"},"modified":"2023-09-04T15:10:57","modified_gmt":"2023-09-04T13:10:57","slug":"1985-1991","status":"publish","type":"history","link":"https:\/\/legacy.sneeboer.com\/fr\/histoire\/1985-1991","title":{"rendered":"1985-1991: Sous la direction de Jaap Sneeboer et de Wilma Peelen, une nouvelle orientation est prise"},"content":{"rendered":"\n<p>L&#8217;arriv\u00e9e de Jaap Sneeboer en 1984 a donn\u00e9 une nouvelle orientation \u00e0 l&#8217;entreprise. En 1985, par exemple, une brochure de produit a \u00e9t\u00e9 publi\u00e9e pour la premi\u00e8re fois avec des photos en noir et blanc cr\u00e9\u00e9es par l&#8217;entreprise elle-m\u00eame, afin d&#8217;augmenter les ventes et la notori\u00e9t\u00e9. Puis, le 1er avril 1987, Jaap Sneeboer et Wilma Peelen ont repris la soci\u00e9t\u00e9 et se sont rendu compte que beaucoup de choses devaient changer. Il y avait une orientation r\u00e9gionale, une vieille forge, un magasin d&#8217;articles m\u00e9nagers et aucune v\u00e9ritable strat\u00e9gie, il \u00e9tait donc temps de secouer l&#8217;entreprise. <\/p>\n\n<p>C&#8217;est ainsi qu&#8217;en 1988, il est demand\u00e9 \u00e0 Frank Sneeboer de rejoindre pleinement l&#8217;entreprise et de reprendre le travail de forge de son oncle Kees Sneeboer. En 1989, le choix difficile est fait de dire adieu \u00e0 l&#8217;atelier, qui \u00e9tait fondamentalement s\u00e9par\u00e9 de la forge. Afin de mettre plus de pieds sur terre avec les producteurs de bulbes, le contenu et la marque de la <a href=\"https:\/\/www.vandrieltuingereedschap.nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Van Driel<\/a> de Nieuw Vennep ont \u00e9t\u00e9 achet\u00e9s en octobre 1989. Ces outils en acier ont consid\u00e9rablement \u00e9largi la gamme et donn\u00e9 l&#8217;impulsion n\u00e9cessaire au chiffre d&#8217;affaires. Aujourd&#8217;hui, Sneeboer fabrique toujours les outils de jardinage Van Driel qui, contrairement aux outils Sneeboer, sont fabriqu\u00e9s en acier plut\u00f4t qu&#8217;en acier inoxydable. Pour renforcer l&#8217;\u00e9quipe, Aad Sneeboer (le fr\u00e8re de Jaap et Frank) a \u00e9t\u00e9 invit\u00e9 \u00e0 rejoindre l&#8217;entreprise en 1990. Cette ann\u00e9e-l\u00e0, Sneeboer a particip\u00e9 pour la premi\u00e8re fois \u00e0 un salon du jardinage, \u00e0 savoir le Westfriese Flora !<\/p>\n\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"wp-block-uagb-image-gallery uagb-block-d9eb3803     \"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery spectra-image-gallery__layout--masonry spectra-image-gallery__layout--masonry-col-2 spectra-image-gallery__layout--masonry-col-tab-3 spectra-image-gallery__layout--masonry-col-mob-2\">\n\t\t\t\t\t\t\t\t\t\t\t<div class='spectra-image-gallery__media-wrapper--isotope'>\n\t\t\t\t\t\t\t<div class='spectra-image-gallery__media-wrapper' data-spectra-gallery-image-id='26916' tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--masonry\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" 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